Read the land as
Sari · Mazandaran · 36.56° N 53.06° E رویش سبز — لحظه‌ای که دانه خاک را می‌شکافد

One soil.
Two harvests.

Royesh Sabz farms the Caspian plain between the sea and the Alborz. One side is engineered supply for the institutions that feed a country. The other is an agriturismo for anyone who wants to taste where that food begins.

01 / 04NORTH · 0 M

The Caspianدریای کاسپین

Measure
The world's largest inland sea sets the humidity the paddies depend on. Moist air, mild winters, a long growing season.
Savor
Mornings come in from the north, wet and silver, and smell of salt.
02 / 04PLAIN · 5–20 M

The Paddiesشالیزار

Measure
Mazandaran grows the largest share of Iran's rice. Every Royesh parcel is mapped and coded, and every lot is traceable from seedbed to sack.
Savor
In Ordibehesht the fields turn to mirrors, and the planting songs begin.
0%of Iran's rice is grown in Mazandaran [SANRU, 2018]
03 / 04ORCHARDS · TAJAN BASIN

The Orchardsباغ‌های مرکبات

Measure
Thomson navel, mandarin, bitter orange and kiwi, harvested in turn from October to April and held in cold store beyond that.
Savor
Sari was once called the yellow city. In spring the whole valley smells of narenj blossom.
04 / 04SOUTH · ALBORZ

The Forestجنگل هیرکانی

Measure
The edge of the Hyrcanian forest, a UNESCO World Heritage site and a living relic from before the ice ages. It is the watershed for every field below.
Savor
Beech, ironwood and fog. Walk in slowly and leave slower.
§The idea

Royesh is the moment a seed breaks the soil. We built a company around that moment and gave it two faces. One speaks in tonnes, lots and lead times. The other speaks in blossom, bread and the hour the mist lifts. Both tell the truth about the same land.

1One land and one ledger. Every grain on a hospital tray and on a guest's plate traces to the same parcel.
2Two audiences, served with equal seriousness: the procurement officer and the traveller.
12Twelve months, each with its own harvest. The year begins at Nowruz, when the land wakes.
RS-01 · For institutionsB2B

Supply

  • Public-sector institutionsTENDER-READY
  • Hospitals, universities, schoolsSPEC-COMPLIANT
  • Wholesale distributorsFORWARD CONTRACTS
  • Processors & food serviceLOT-TRACEABLE
Rice · Citrus · Kiwi · Produce · HoneyEnter Supply
RS-02 · For guestsAgriturismo

Estate

  • Stays in restored Telar houses8 HOUSES
  • Sofreh, the farm table0 KM MENU
  • A year of experiences12 SEASONS
  • Adopt an orange treeYOUR HARVEST
Stay · Table · Harvest · ForestEnter Estate
§Why two sides make one business

The Open Farm Protocol

The estate earns trust for the supply business, and the supply business keeps the estate honest. A procurement officer can walk the parcel they buy from. A guest's breakfast is cooked from the same lots that ship to institutions.

R/01

Visit what you buy

Buyer Days: procurement teams stay on the estate, audit the fields with our agronomists, and cut their own samples.

R/02

Taste what we ship

The Sofreh kitchen cooks only from production lots. There is no boutique crop for the restaurant and a lesser one for the trucks.

R/03

One ledger

Every sack, crate and menu carries a lot code that resolves to one record: parcel, inputs, harvest, lab results and route.

Buyer Days: institutions visit the estate FIELD · P-07parcel · seed · inputs PACKHOUSEgrade · mill · pack · QC INSTITUTIONhospital · school · ministry SOFREH KITCHENthe estate table GUESTstay · taste · adopt ONE LEDGER RS-26-P07-T113
§The Royesh system

More than a farm. A small economy.

Two core businesses, plus six proposed ventures that share the same land, ledger and infrastructure. Each one makes the others stronger.

The Royesh year · begins at Nowruz

Twelve harvests, read two ways.